Here at Heard Agency, it’s our job to stay up to date with what’s happening across all types of advertising channels – and to find new, integrated ways to use them. We asked our expert media planner Jess about the current status of traditional media, and how your brand can Change Conventions in these spaces.
The Bad News:
Viewers are tuning out, big time. In just the last five years, there’s been a 25% decline in total audience numbers.
The Good News:
TV advertising is highly regulated. There’s no risk of your brand appearing near inappropriate or illegal content – unlike in the digital space, where there’s a backlash around brand safety. This is why television still accounts for over 50% of ad revenue in Australia.