Facebook Audience Insights
This tool works in tandem with Roy Morgan, helping you create campaigns for specific audiences. What Audience Insights adds to the mix is invaluable: hard data how many people in these audience segments have Facebook and/or Instagram accounts. As Liam says: ‘There’s no use building a Facebook campaign for an audience with only a handful of people in it.’
It was hard for us to narrow down the top use for this tool, simply because it can do so much. Its powerful integration technology monitors user behaviour on a website, allowing you to build an array of custom audiences for your specific marketing needs. For example: You can create an audience to retarget users that abandoned cart on your e-commerce site; or a lookalike audience of people with similar online behaviours to users who completed a purchase on your website – making them highly likely to shop with you too.
There’s more where this came from. Digital marketing is just one of the services we offer at Heard Agency, so get in touch with us today for an obligation-free discussion about your brand’s potential online and off.