AdNews: Heard Makes Noise in the US

Sydney agency Heard is opening up shop in the United States following a global creative win.

‍The creative agency has picked up the global account for FAL Healthy Beverages and is tasked with launching the Saudi Arabian Consumer Goods brands into the Australian and US markets.

The account, which is of an undisclosed value, will see Heard produce the creative for brands such as Coco Joy natural coconut water and coconut milk, and Coco Joy Kids

The agency has already worked with Disney in the US to launch Coco Joy at the premier of the new Disney film Planes: Fire & Rescue, which took place on Tuesday in Hollywood.

The agency has also won the work for a digital campaign with Buzzfeed USA that is running until the end of August.

All the activity for the Planes: Fire & Rescue launch and the digital campaign has been created from Heard’s Sydney office, but the agency will be opening an office in Los Angeles in the coming weeks.‍

Paul Heard, managing director and founder of Heard, said: “FAL have provided Heard with an opportunity to showcase Australia’s great creative and advertising skill on the world stage.‍

“As marketers, we must be genuine in communicating the true nature of brands and products and provide useful platforms for consumers to evaluate to make up their own minds. They will no longer be told – they are driving their own choices and decisions. We continue to learn and support consumers by communicating for brands that are true to customers.”

Tim Xenos, global CEO of FAL Healthy Beverages, added: “American and Australian consumers are craving beverages like Coco Joy – healthy, tasty and replenishing, and made of pure ingredients with no additives.

“With a full range of coconut-based products, including coconut ice cream, oil and milk to follow, this is an exciting time for FAL globally.”