Campaign Brief: Darragh Heard Launches Bubze

Mumpreneur Darragh Heard, co-owner of Heard Agency – a creative agency specialising in Consumer Goods and property development – has launched a new baby accessories brand Bubze and online shop.

The concept eventuated while Darragh was on maternity leave, upon discovering a market gap for stylish and quality baby accessories available in one place.

Bubze benefits from the resource and expertise of her well-established ad agency, but most important to Darragh, is putting into practice the advice she provides her clients. It is becoming a showcase piece for best practice in branding, social and online advertising.

Heard Agency caters for medium to large companies, usually dealing direct with the owners who personally carry the responsibility of their business’ bottom line – so they greatly respect and value dealing with an agency that can intrinsically relate to the challenges and needs of being commercially successful.

In a recent interview Darragh spoke of her excitement about the agile approach her and her team took in getting the product to market: “Over a decade I have overseen hundreds of projects to help clients establish their brand and drive sales, so it was refreshing to challenge myself with the same questions. For lots of reasons clients are reluctant to change conventions, but with my own brand I have been able to give my team total strategic and creative freedom. It’s been a fast and exhilarating learning curve. As an ecommerce, we’ve primarily focused on online advertising, so optimisation has been swift and results are improving every day as result. We never take our client budgets and objectives for granted – so is a strong case study to show we put our money where our mouth is.”

The 2018 business plan includes a social experiment that aims to provide new parents with genuine and insightful support.

Bubze’s products are practical accessories for babies, with the current range featuring bibs and shoes for baby boys and girls up to 24 months in age. Featuring quality materials of genuine leather and French Terry Towel – the products are flying out of the Redfern warehouse.