After a few months in the market, we’re thrilled to report that The Siding, Deicorp’s latest residential precinct in Petersham, is the number one development on RealEstate.com generating both engagement and leads.
So, how did we do it?
1. Creative that’s actually creative
Time and time again, we see property project marketing with the same look. A mystical-sounding name in a beautifully-kerned type face, over a ‘jaw-dropping’ CGI. It’s become boring. Buyers don’t buy it anymore!
The Siding established something new: a retro connection to Petersham’s rich heritage, but also in-line with today’s pop culture styles.We led with the branding first – and that branding was cool.