So the world has been in lockdown for longer than feels real, your workplace is virtual, and the last time you socialised was via Zoom. We’re more isolated than ever, and sometimes it’s hard not to feel despondent. As a brand, you can play an essential role in rallying your respective community, spreading positivity and hope through your unique offering.
When looking at your communications, assess your upcoming content, promotions and advertising from a new, COVID-19 perspective. Will your previous strategy appear tone deaf, or worse, completely insensitive? Are you offering something that is essential and valuable? The last thing that you need is to be viewed as trying to cash in on the situation, especially when there are so many who are left vulnerable in the face of the pandemic.