In practical terms, how can you adjust your strategy? We’re living in a time where brands must convert relevant services to online platforms to continue operations and retain revenue streams. Offer new ways for consumers to reach you, whether through online orders, deliveries, or virtual tours. With less and less people going out, print and OOH media should be put aside for now, and a stronger focus put on expanding your social and digital presence. Don’t be afraid to experiment with new creative and implement guerrilla advertising strategies to grab attention, generating brand awareness while entertaining your audience during isolation. Above all, though, ensure that your messaging responds sensitively to the crisis the world is facing.
With so much uncertainty and fear, now is the time to emerge as a reliable ally. Consumers are turning to trusted sources, not just for information and services, but also for hope. The natural inclination might feel to be to pull back, but in reality, it could be highly beneficial for both you and your community to invoke a community spirit that maintains your brand’s connection and presence with your audience.