Heard Agency have secured a special project with DHL to connect with prospect Chinese clients in Australia via WeChat. The agency is thrilled to partner with one of the largest global logistics companies on a campaign that will leverage one of the most prolific social platforms today.
Although still an advertising enigma in Australia, WeChat has over 1 billion monthly active users and is China’s most used app. With extensive experience in the property and Consumer Goods industries – where a significant segment of the target market are Chinese – Heard has capitalised on the opportunity that the app presents for brands.
Darragh Heard, Founder and Director of Operations at Heard Agency, said, ‘DHL invented international shipping and the very foundation of their business is innovation. Heard’s proposition is about changing conventions because we believe in driving the market, not following it. It’s a match made in heaven as we push into unchartered territory for the category.’
This win follows Heard’s steep trajectory over the last 24 months which includes earning a place on the NSW Government advertising tender panel, resulting in branding and UX/web projects with local and state departments. Central to Heard Agency’s long-term elevation strategy is the appointment of a highly-awarded Head of CGI, cinematic-level videographers, and additional senior account service.
Heard Agency have also grown to become one of the largest property marketing specialists in Sydney, after having delivered six major brand and integrated advertising campaigns in the last year alone. They have driven online conversion rates of 4.5%+ and almost sold out properties, such as Stage 1 of Defense Housing Australia’s land packages in Schofields. The agency folio also includes Deicorp Properties, UTC, The Good Sort, and Tribe Breweries.
The DHL WeChat campaign launched in January in parallel with DHL’s sponsorship of ‘Exhibitionism’, an internationally-touring immersive museum experience of The Rolling Stones’ extraordinary career.