menu

Branding

Distilling your brand for commercial visibility.

Intrinsic to developing trusting and engaged relationships with an audience is a well-founded brand strategy. We are experts at defining your USP to develop a brand DNA that is authentic and commercially viable.

Our highly qualified brand Designers provide a framework to ensure consistency and quality representation, and visualise your brand across all channels with artisanal craftsmanship.

Every branding outcome
is unique in its own way.
We focus on creating a
crafted approach:

Organisation

Every client is assigned an Account Director (AD)
who is your project navigator and day-to-day
contact with the agency.

Your AD will bring internal agency experts, such as
Senior Designers and Art Directors, to the table for
your direct interaction. We ensure your
requirements are understood and implemented.

Collaboration

We want to know everything about your vision:
your preferences and requirements are written
into a unique branding brief that serves as a
roadmap for our design crew. It will be signed off
by you before we commence on the tools.

If you have a project you would like quoted, please
download our design brief template or give us a
call.

Strategy

In any branding solution, it is of the upmost
importance that the target audience and
customer are understood
. We utilise Roy
Morgan
, a 3rd party research engine, for all
customer profiling.

This enables the agency to establish customer
profile personas to ensure the branding solution
meets the preferences and expectations
of the
intended audience.

Territories

Based on the branding brief, our design team will
commonly establish up to three territories for
design.

We do this to ensure we have creative control all
the way through the design process, and that the
design has relevance to your business. We see
this part of the process as being key to delivering
designs that exceed your expectations.

Delivery

Once the art has been curated by our design team,
we present this them in person where possible.

The presentation of the art is delivered with
supporting rationale and with up to three art
executions per territory, to ensure diversity in
design
and to meet flexibility.

From here, we work closely with you to refine the
design
and ensure the final delivery is far superior
to what you envisioned.

Application

To ensure the design lives to its full potential, we also deliver a brandology, which establishes how the design lives in practice. It includes the colour palette, typeface settings, photography styling, tone of voice, and much more.

Deliverables

  • Brand visioning
  • Brand pillars
  • Proposition development
  • Brand proposition
  • Territory establishment
  • Logo Identity creation
  • Master and sub-brand conceptualisation
  • Brandology
  • Packaging design
  • Graphic design
  • Digital design, including UX

Quotation &
Budget

Heard Agency prides itself on being upfront and
transparent
with quotations. We offer fixed-priced, scoped
services to meet your requirements. In terms of budget, our
branding services begin at a $3K investment.

Check out
our work

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    The Siding

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Liberty

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Escape

  • Branding / Campaigns / Consumer Goods

    Entity

  • Government / Branding / Digital & Social

    myCompass

  • All / Branding / Consumer Goods

    Buckethead Session Ale

  • Branding / Digital & Social

    Loucas Architects

  • Consumer Goods / Branding / Digital & Social

    Island Body

  • Branding / Video / Property

    Pinnacle

  • Property / Branding / Campaigns / 3D & CGI

    South Village

  • Branding / Digital & Social / Consumer Goods

    Bubze

  • Branding / Property

    Chego

  • Property / Branding / Campaigns / Digital & Social / 3D & CGI

    Panorama

  • Branding / Digital & Social

    Tribe

  • Branding / Digital & Social / Video / 3D & CGI / Consumer Goods

    Morspace

  • 3D & CGI / Branding / Property

    Kurra

  • Property / Branding / Digital & Social / 3D & CGI

    Sapphire

  • All / Branding / Campaigns / Digital & Social / Video / 3D & CGI / Property

    Marigold

  • Consumer Goods / Branding / 3D & CGI

    Lust Liquor

  • 3D & CGI / Branding / Property

    GrandH

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Highline

  • Government / Branding / Video

    Balmain Souths Cricket

  • Digital & Social / Branding

    Somersets

  • Video / Branding / Digital & Social

    CCA Winslow

  • Government / Branding

    GPTT

  • Government / Branding

    IGoT

  • Property / Branding / Digital & Social / 3D & CGI

    Kee

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Merindah

  • Consumer Goods / Branding / Digital & Social

    Oliana Foods

  • Property / Branding / Campaigns / 3D & CGI

    SALT

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    The Banks

  • 3D & CGI / Branding / Digital & Social / Property

    TNT Apartments

  • Branding / Campaigns / Digital & Social / Video

    Pinnacle Mariners

  • All / Branding / Consumer Goods

    Loafer Pale Ale

What our clients say