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Consumer Goods

Selling the brand experience.

In this extremely competitive e-commerce age, it’s
harder than ever to move product off the shelves.
Not only do we know how to differentiate your
brand, we know how to drive engagement for
ongoing sales. With acute attention to the
competitive landscape and our strategic research
and insight, we’re able to offer a highly tailored and cost-effective approach to drive maximum ROI.

At the end of the day we know it’s about two things:

  1. Getting customers to the shelf or e-store
  2. At shelf getting them to add to basket and
    check out.

Our approach aligns with the delivery of these two
goals. We specialise in the following services for
our Consumer Goods clients:

Strategy

Objectives module

  • Direction-setting workshop encompassing the
    establishment of goals, strategies and actions
  • Design of 1-year strategic plan

Stakeholder module

  • Establishment of peer group for critical insight and
    steering
  • Establishment of online customer reference group of 12 participants

Competition module

  • SWOT analysis of all category and geographical
    competitors to inform USP

Customer module

  • Roy Morgan 3rd party research engine utilised in-house
    for all customer and media profiling
  • Customer profile personas established
  • Customer profile analysis including preferences,
    motivators, trend and media consumption

Product module

  • SWOT analysis of customer profile vs product mix

Creative

Brand & Vision module

  • Brand visioning
  • Brand pillars
  • Unique value proposition development
  • Brand proposition
  • Territory establishment
  • Logo Identity creation
  • Master and sub brand conceptualisation
  • Brandology
  • Packaging design

Communication module

  • Key messaging matrix
  • Customer engagement plan
  • Integrated communications plan

Campaign module

  • Campaign ideation and concept visualisation
  • Advertising creative strategy including point of sale

Marketing

What we do

  • Integrated marketing plan
  • Communications and media calendar establishment
  • 3D CGI renders and animation
  • Graphic design
  • Digital design including website and advertising assets
  • Photography and video including location and talent
  • Photography/Videography
  • Media planning and buying
  • Google search and social media content and campaigning
  • Reporting and analytics

Effective return
on investment

We believe in measuring all of our marketing activity down
to the last dollar to ensure effective return on investment.
We house an experienced team of professionals with the
expertise to drive performance.

Integrated In-House
Services

Strategy

Armed with qualitative insight, our strategists unearth our clients’ USPs. They have perfected a creative process to deliver strategic advertisements with measurable returns.

Learn more here

Design

We specialise in high-end design that effectively communicates a brand ethos while exuding creativity and professionalism. Our designs bridge the gap between creativity and commercialism.

Learn more here

Media

Extend your brand’s reach and ROI across all integrated media channels. We figure out how to best communicate your message.

Learn more here

Video Production

Lights. Camera. Engagement. Whether for social or for TV, our qualified in-house production team strategically produce cinematic-standard content that is cost-effective and impactful.

Learn more here

3D & CGI

Our breathtaking renders and animations are photo-realistic and styled to an exceptional standard to produce a sense of drama and emotional drive for sales.

Learn more here

Copywriting

From developing a brand voice, writing brochure or website copy, to social media captions and Google campaigns- we know that nothing sells like a compelling story. You will find your voice with Heard.

Learn more here

Creative innovation

Forget predictable or commonplace marketing and advertising: we are highly skilled and committed to changing conventions for market cut through.

Branding & identity

The leading expert in audience profiling and segmenting, our strategy experts utilise Roy Morgan research to unearth unique insights and craft campaigns that are commercially effective.

Digital & social

Results-driven, we’re Google-certified and a well-oiled machine in search and social campaigning, as well as UX and UI design. Analytics, reporting and optimisation are engrained in our process.

Roy Morgan led insights

We are experts at defining your USP to develop a brand DNA that is authentic and commercially viable, then visualising it across all channels with artisanal craftsmanship.

Packaging design

Our industrial designers know that packaging design is critical in the consumer purchasing decision, and utilise colour, balance and material to create strong brand recognition.

Professional marketers

With a thorough understanding of the marketplace, we work with clients to elevate brands and tell impactful stories with a channel-agnostic approach for ultimate effectiveness.

Check out
our work

  • Branding / Campaigns / Consumer Goods

    Entity

  • Campaigns / Digital & Social / Video / Consumer Goods

    Klorane

  • Campaigns / Digital & Social / Video / Consumer Goods

    Avène

  • All / Branding / Consumer Goods

    Loafer Pale Ale

  • All / Branding / Consumer Goods

    Buckethead Session Ale

  • Consumer Goods / Digital & Social

    Stockade

  • Consumer Goods / Branding / Digital & Social

    Island Body

  • Branding / Digital & Social / Consumer Goods

    Bubze

  • Digital & Social / Consumer Goods

    Bubze Website UX

  • Consumer Goods / Branding / 3D & CGI

    Lust Liquor

  • Consumer Goods / Branding / Digital & Social

    Oliana Foods

  • Consumer Goods / Campaigns / Digital & Social

    The Good Sort

  • Branding / Digital & Social / Video / 3D & CGI / Consumer Goods

    Morspace

  • Consumer Goods / Campaigns / Digital & Social

    Kingdom Dates

  • Digital & Social / Campaigns / Consumer Goods

    Talulah

What our clients say

It’s been another good week for sales and we firmly believe the standard of CGIs plays a big role. This is by far the highest performing project across the country for us. Thank you all for making the project a success and we look forward to rolling out the next with you.

Todd Campling
Project Manager, Alceon Group Pty Ltd

Heard was exceptional at understanding our business needs and translating these. I have established a solid trust and have great confidence in the team. I have no hesitation in recommending them for any branding, marketing, UX and UI work. They are awesome at what they do.

Maria Theocharchi
Director, Further Improvement Pty Ltd

The project we contracted to Heard remained on track, within budget, and was high quality work that fulfilled the expectations of the OLG. I would highly recommend them for UX, UI and digital engagement.

Chris Garcia
Leader ICT, Office of Local Government

Love the site, we nailed this! It’s visually impactful and will come up a treat on all devices. You guys clearly understood what we wanted and delivered creatively in spades. It will be a standout in our sector.

Richard Hughes Hughes
Owner, Visual Risk

My brochures look magnificent and I’m so excited to share them. Thank you for the time and effort that went into producing something so spectacular.  Your CGI’s are second to none.

Julie
Owner, Salt Property Development Narrabeen

The CGIs you produced honestly look so hot! Great styling.

Danielle Abou-Chahla
Executive Assistant, Pinnacle Construction Group

I was blown away with the quality and creativity that I saw. I am really looking forward to working with the team in the future.

Justin Fairchild
Fairchild Mining Equipment, GE Mining

Great effort to everyone in getting this ad completed. The result is excellent, you’ve totally exceeded my expectations.

Richard Spurway
Managing Director, Everloc

We would like to thank you for taking care with this project and doing an amazing job. We are so pleased and proud.

Charmaine Schembri
Social Media & Community Manager, Paradise Seekers