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We have a huge focus on structure that enables
phenomenal CGI render and animation
outcomes for our clients.
Every client has a dedicated Producer, who is your
project navigator and day-to-day contact with the
agency. Your Producer, along with CGI Artists and
ensure your requirements are understood and
translated.
We need to know what style you seek for your
property project: maybe it’s luxurious, or targeted
at a younger, hipper demographic. Your
preferences and requirements are fused into a
unique written production brief that paves the
way forward for our world-class CGI outcomes. The
production brief includes timeline delivery and
serves as our roadmap. It will be signed off by you
before we commence on the tools.
If you have a project you would like quoted, please
download our production brief template or give us
a call.
Based on the production brief, our production
team will gather the necessary file formats from
you or the architect. We draw up a schedule for
both the internal and external of the building,
as well as the appliance schedule.
This is to ensure the most photorealistic and
accurate representation of your project is achieved,
and your customers have complete confidence in
your product.
After importing the 3D architectural model into
our systems, we establish multiple cameras inside
the 3D environment. We then create a selection of
black-and-white, early rendered angles that
meet the agreed production brief.
Once angles are approved, our in-house
photography team shoot high-resolution view
photos to be used as backplates for both
external and internal CGIs.
We will also provide a furniture and colour scheme
styling selection that our CGI Artists utilise as part
of the production process. For animation, we
create a storyboard and camera flow plan to
ensure all key aspects of the project are
showcased.
Following agreement on camera angles, time of
day, interior/exterior styling and use of people in
the renders/animation, we then execute the 3D
scenes in full HD resolution to render.
Once the render is complete, you review and
provide feedback accordingly until final renders
are approved for post-production.
All renders can be provided in both digital and
large format as required for the advertising
medium.
This is the realisation of the final render output.
This includes the application of colour grading
and enhanced lighting to the final approved
output.
The render process from start to finish traditionally
take 3-4 days for a still CGI render and 2-4 weeks
for a 3D fly-through animation.
Heard Agency boasts the expertise of professional in-house
Videographers and Producers, who are among the best in
their field. This team has global experience and uses the
latest equipment to deliver exceptional video outcomes.
Heard Agency is also an accredited Matterport
360-degree video partner,
which includes all 360-degree camera
equipment contained in-house for cost-effective and
responsive project execution.
It’s been another good week for sales and we firmly believe the standard of CGIs plays a big role. This is by far the highest performing project across the country for us. Thank you all for making the project a success and we look forward to rolling out the next with you.
Heard was exceptional at understanding our business needs and translating these. I have established a solid trust and have great confidence in the team. I have no hesitation in recommending them for any branding, marketing, UX and UI work. They are awesome at what they do.
The project we contracted to Heard remained on track, within budget, and was high quality work that fulfilled the expectations of the OLG. I would highly recommend them for UX, UI and digital engagement.
Love the site, we nailed this! It’s visually impactful and will come up a treat on all devices. You guys clearly understood what we wanted and delivered creatively in spades. It will be a standout in our sector.
My brochures look magnificent and I’m so excited to share them. Thank you for the time and effort that went into producing something so spectacular. Your CGI’s are second to none.
The CGIs you produced honestly look so hot! Great styling.
I was blown away with the quality and creativity that I saw. I am really looking forward to working with the team in the future.
Great effort to everyone in getting this ad completed. The result is excellent, you’ve totally exceeded my expectations.
We would like to thank you for taking care with this project and doing an amazing job. We are so pleased and proud.
© Heard Agency 2019 ABN: 84 241 858 723
