We are accredited with many major media outlets, including:
This accreditation means we can secure the best media rates possible for you.
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We are accredited with many major media outlets, including:
This accreditation means we can secure the best media rates possible for you.
Every client has a dedicated Media Manager
(MM), who is your campaign navigator and day-to-
day contact with the agency.
Your MM is a highly experienced media
professional who is outcomes-focused and
dedicated to delivering return on investment (ROI).
Listening to your preferences and requirements,
we detail all the goodness into a unique written
media brief that paves the way forward for our gun
media crew. The media brief will be signed off by
you before we commence our planning process.
If you have a project you would like quoted, please
download our media brief template or give us a
call.
We utilise Roy Morgan insights to
demographically and geographically pool where
and when your target market consume media to
optimise effectiveness.
We then compile target market personas and
develop the media strategy, which identifies the
best channels, audience volumes,
engagements, leads and activation forecasts to
deliver on your media objectives.
This strategy is presented in person and discussed
in detail to ensure that it meets all of your
objectives. As part of this process, we define the
in-market dates and begin the negotiation process
with media partners.
We have pre-negotiated rates with many of our
media suppliers across our sectors of expertise.
With every client being different, we negotiate
specialist rates and added value based on the
client’s individual goals, taking into consideration
ROI targets, seasonality, market trends and
timings.
With the strategy and media rates confirmed, we
then combine this into a final media placement
and execution plan. This is presented to you in
person and signed off for finalisation.
We take care of every aspect of the material
fulfilment process for you. Our in-house creative
studio has created the advertisements, so
placement is seamless and intuitive.
On occasion, we work with clients who supply their
own advertisements for placement, and work with
them on the timeline to ensure materials are
provided to media partners prior to deadlines.
With the campaign in market, we provide all
clients access to our online reporting tool, which
enables real-time performance reviews for digital
and social placements.
Our media strategists monitor and optimise all
content across the campaign period. These
optimisations are based on real time data, and we
implement key learnings as the campaign
progresses to ensure maximum delivery.
Our mission is to ensure we deliver ROI for every
dollar through the following channels:
It’s been another good week for sales and we firmly believe the standard of CGIs plays a big role. This is by far the highest performing project across the country for us. Thank you all for making the project a success and we look forward to rolling out the next with you.
Heard was exceptional at understanding our business needs and translating these. I have established a solid trust and have great confidence in the team. I have no hesitation in recommending them for any branding, marketing, UX and UI work. They are awesome at what they do.
The project we contracted to Heard remained on track, within budget, and was high quality work that fulfilled the expectations of the OLG. I would highly recommend them for UX, UI and digital engagement.
Love the site, we nailed this! It’s visually impactful and will come up a treat on all devices. You guys clearly understood what we wanted and delivered creatively in spades. It will be a standout in our sector.
My brochures look magnificent and I’m so excited to share them. Thank you for the time and effort that went into producing something so spectacular. Your CGI’s are second to none.
The CGIs you produced honestly look so hot! Great styling.
I was blown away with the quality and creativity that I saw. I am really looking forward to working with the team in the future.
Great effort to everyone in getting this ad completed. The result is excellent, you’ve totally exceeded my expectations.
We would like to thank you for taking care with this project and doing an amazing job. We are so pleased and proud.
© Heard Agency 2019 ABN: 84 241 858 723
