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Media

Heard Agency is a full-service media agency with dedicated in-house media planners and customers that deliver lead and sales outcomes for clients.

We are accredited with many major media outlets, including:




This accreditation means we can secure the best media rates possible for you.

Our Approach

Organisation

Every client has a dedicated Media Manager
(MM), who is your campaign navigator and day-to-
day contact with the agency.

Your MM is a highly experienced media
professional who is outcomes-focused and
dedicated to delivering return on investment (ROI).

Collaboration

Listening to your preferences and requirements,
we detail all the goodness into a unique written
media brief that paves the way forward for our gun
media crew. The media brief will be signed off by
you before we commence our planning process.

If you have a project you would like quoted, please
download our media brief template or give us a
call.

Strategy

We utilise Roy Morgan insights to
demographically and geographically pool where
and when your target market consume media to
optimise effectiveness.

We then compile target market personas and
develop the media strategy, which identifies the
best channels, audience volumes,
engagements, leads and activation forecasts to
deliver
on your media objectives.

This strategy is presented in person and discussed
in detail to ensure that it meets all of your
objectives
. As part of this process, we define the
in-market dates and begin the negotiation process
with media partners.

Negotiation

We have pre-negotiated rates with many of our
media suppliers across our sectors of expertise.

With every client being different, we negotiate
specialist rates and added value based on the
client’s individual goals, taking into consideration
ROI targets, seasonality, market trends and
timings.

Plan

With the strategy and media rates confirmed, we
then combine this into a final media placement
and execution plan. This is presented to you in
person and signed off for finalisation.

Execution

We take care of every aspect of the material
fulfilment process for you. Our in-house creative
studio has created the advertisements, so
placement is seamless and intuitive.

On occasion, we work with clients who supply their
own advertisements for placement, and work with
them on the timeline to ensure materials are
provided to media partners prior to deadlines.

Optimisation

With the campaign in market, we provide all
clients access to our online reporting tool
, which
enables real-time performance reviews for digital
and social placements.

Our media strategists monitor and optimise all
content across the campaign period. These
optimisations are based on real time data, and we
implement key learnings as the campaign
progresses to ensure maximum delivery.

Our mission is to ensure we deliver ROI for every
dollar through the following channels:

  • Social
  • Digital
  • Newspaper & Magazine
  • Editorial
  • Out of Home
  • Television – FTA & Foxtel
  • Radio
  • Cinema
  • Programmatic

Check out
our work

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    The Siding

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Escape

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Liberty

  • Campaigns / Digital & Social / Video / Consumer Goods

    Avène

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Highline

  • Campaigns / Digital & Social / Video / Consumer Goods

    Klorane

  • Property / Branding / Campaigns / 3D & CGI

    South Village

  • Property / Branding / Campaigns / Digital & Social / 3D & CGI

    Panorama

  • Government / Campaigns / Digital & Social / Video / 3D & CGI / Property

    Akuna Vista

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Merindah

  • Consumer Goods / Campaigns / Digital & Social

    The Good Sort

  • Branding / Campaigns / Consumer Goods

    Entity

  • Property / Campaigns / Digital & Social / Video / 3D & CGI

    Neufort

  • All / Branding / Campaigns / Digital & Social / Video / 3D & CGI / Property

    Marigold

  • Property / Branding / Campaigns / 3D & CGI

    SALT

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    The Banks

  • Branding / Campaigns / Digital & Social / Video

    Pinnacle Mariners

  • Consumer Goods / Campaigns / Digital & Social

    Kingdom Dates

  • Government / Campaigns / Digital & Social / Video / 3D & CGI / Property

    Akuna Vista: Stage 2

What our clients say