menu

Strategy

At the heart of all successful brands is a smart strategy that ensures direction and focus in the drive toward a common goal.

At Heard Agency,
we break this down into
8 key areas:

Objectives module

  • Direction-setting workshop encompassing the
    establishment of goals, strategies and actions
  • Design of 1-year strategic plan

Stakeholder module

  • Establishment of peer group for critical insight
    and steering
  • Establishment of online customer reference
    group
    of 12 participants

Competition module

  • SWOT analysis of all category and geographical
    competitors to inform USP

Customer module

  • Roy Morgan 3rd party research engine utilised in-house
    for all customer and media profiling
  • Customer profile personas established
  • Customer profile analysis including preferences,
    motivators, trend and media consumption

Product module

  • SWOT analysis of customer profile vs product mix

Brand & Vision
module

  • Brand visioning
  • Brand pillars
  • Unique value proposition development
  • Brand proposition
  • Territory establishment
  • Identity creation
  • Master and sub brand conceptualisation
  • Brandology
  • Market testing

Communication
module

  • Key messaging matrix
  • Customer engagement plan
  • Integrated communications plan

Marketing module

  • Integrated marketing plan
  • Communications and media calendar establishment

Quotation &
Budget

Heard Agency prides itself on being upfront and
transparent
with quotations. We offer fixed-priced, scoped
services to meet your requirements. In terms of budget, our
strategy services begin at a $5K investment.

Strategies
Delivered

Aboriginal Housing
Company

The Block, Redfern: Media and advertising strategy for the development of 62 affordable housing and 400 student accommodation dwellings.

CBD Core

Brand strategy and integrated marketing plan for Oriel, Castle Hill, 78 apartments.

Defence Housing Australia

Integrated brand, marketing and advertising strategy for Akuna Vista, Schofields, 1100 land lot dwellings.

Alceon

Brand and integrated marketing plan for Highline Westmead, 920 apartment dwellings.

Deicorp

Brand and advertising strategy for South Village Kirrawee, 749 apartment dwellings and 30 retails shops including 2 major supermarkets.

DHL

Chinese We Chat social media strategy and advertising program.

Esteem Developments
Hong Kong

Brand and marketing strategy for Castillo, 54 apartment dwellings in Gosford.

Island Body Bali

Brand and marketing strategy for new cosmetic range.

Avene

Integrated marketing and advertising campaigns for sunscreen range.

Piety

Brand and integrated marketing strategy for Kee Lidcombe, 112 apartment dwellings.

ProQ BBQ

Advertising program for new smoker range.

Quell

Integrated marketing strategy for smoke alarm range.

NSW Government

Office of Local Government digital strategy.

Pinnacle

Brand and integrated marketing strategy for Merindah Gosford, 141 apartments.

Check out
our work

  • Digital & Social / Campaigns / Consumer Goods

    Talulah

  • All / Branding / Consumer Goods

    Loafer Pale Ale

  • Government / Campaigns / Digital & Social / Video / 3D & CGI / Property

    Akuna Vista: Stage 2

  • Consumer Goods / Campaigns / Digital & Social

    Kingdom Dates

  • Branding / Campaigns / Digital & Social / Video

    Pinnacle Mariners

  • All / Branding / Campaigns / Digital & Social / Video / 3D & CGI / Property

    Marigold

  • All / Branding / Consumer Goods

    Buckethead Session Ale

  • Property / Branding / Digital & Social / 3D & CGI

    Sapphire

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Escape

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Liberty

  • Property / 3D & CGI

    Catherine Hill Bay

  • Video / Branding / Digital & Social

    CCA Winslow

  • Property / Branding / Campaigns / Digital & Social / 3D & CGI

    Panorama

  • Digital & Social / Consumer Goods

    Bubze Website UX

  • Branding / Digital & Social / Consumer Goods

    Bubze

  • Consumer Goods / Branding / 3D & CGI

    Lust Liquor

  • Consumer Goods / Branding / Digital & Social

    Oliana Foods

  • Government / Branding

    GPTT

  • Government

    Engineers Australia

  • Government / Digital & Social

    Office of Local Government

  • Digital & Social

    Paradise Seeker

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Merindah

  • Government / Branding

    IGoT

  • Government / Video / 3D & CGI / Property

    Pemulwuy

  • Branding / Digital & Social

    Loucas Architects

  • Branding / Property

    Chego

  • 3D & CGI / Branding / Property

    Kurra

  • Property / Branding / Digital & Social / 3D & CGI

    Kee

  • Property / Campaigns / Digital & Social / Video / 3D & CGI

    Neufort

  • 3D & CGI / Branding / Digital & Social / Property

    TNT Apartments

  • Branding / Digital & Social

    Tribe

  • Consumer Goods / Campaigns / Digital & Social

    The Good Sort

  • Digital & Social / Video

    Genea

  • Government / Branding / Digital & Social

    myCompass

  • Campaigns / Digital & Social / Video / Consumer Goods

    Klorane

  • Digital & Social / Branding

    Somersets

  • Consumer Goods / Digital & Social

    Stockade

  • 3D & CGI / Branding / Property

    GrandH

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    Highline

  • Property / Branding / Campaigns / 3D & CGI

    South Village

  • Branding / Video / Property

    Pinnacle

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    The Banks

  • Government / Branding / Video

    Balmain Souths Cricket

  • Property / Branding / Campaigns / 3D & CGI

    SALT

  • Property / Branding / Campaigns / Digital & Social / Video / 3D & CGI

    The Siding

  • Consumer Goods / Branding / Digital & Social

    Island Body

  • Campaigns / Digital & Social / Video / Consumer Goods

    Avène

  • Branding / Campaigns / Consumer Goods

    Entity

  • Branding / Digital & Social / Video / 3D & CGI / Consumer Goods

    Morspace

  • Government / Campaigns / Digital & Social / Video / 3D & CGI / Property

    Akuna Vista

What our clients say