Akuna Vista is the new master-planned community in North West Sydney by developer Defence Housing Australia (DHA). With acres to sell, it was essential to build a brand awareness that would seamlessly transition into leads and conversions. Therefore, we meticulously scheduled a two-part, ten-week campaign blitz that firstly established Akuna Vista in the market, then created urgency around its Stage 1 sales launch. The strategy behind this campaign began by defining our target audience, using tools such as Roy Morgan to understand their habits and aspirations. We were able to determine which advertising mediums, both on and offline, would be the most engaging and effective for reaching this audience during their daily lives. With a highly tactical media plan in place, we ensured nobody in our target market missed the arrival of Akuna Vista Schofields.