Recently-merged Civil Contractors Australia and Winslow needed to promote confidence in their new partnership, both externally and among their internal team. Our job was to amalgamate the two brands in a way that recognised their separate heritage, yet communicated their progression into one stable and modern company. This evolution was built around CCA’s legacy positioning line ‘Integrity, Innovation, Performance’. We retained key design features from each original identity, so that we didn’t lose any brand integrity that both had earned over the years.
To drive internal buy-in ahead of the public unveiling, we facilitated a brand launch party led by the release of the company’s yearly capability statement. The executive team praised our professional organisation of the event, and reported that the brand refresh was extremely well received by key stakeholders.