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Chego

Branding

Transforming an aspiring property developer’s new company into a bold, grand brand identity.

A builder and home renovator with two decades of experience, Makary Chegodaev was expanding into property development. We were engaged to establish his new business Chego Homes in the market, with a highly polished identity that would attract purchasers and investors alike.

Chego’s point of difference was the project’s stunning design; elevating current styles and trends by using unique materials and finishes. We brought this detail to the forefront with the creative proposition of ‘Creating a Beautiful Life’. Coupled with a dramatic yet professional look and feel, refinement and opulence became the hallmarks of the Chego brand.

Our logo was inspired by Art Deco architecture – namely the Empire State Building in New York City – to represent Chego’s upward growth.

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