Our approach involved extensive User Experience workshops. In these sessions we examined the current platform’s key features and issues, plus the needs and online behaviours of the user types. From there, we formulated a rough site map and content hierarchy – creating a full paper prototype to test the different user journeys and all variables. This prototype determined the unique purpose of each webpage and overall flow of relevant information that drove the desired action for each user type.
Next, we developed an interactive wireframe that mimicked the online environment. This wireframe was thoroughly tested with stakeholder focus groups, which determined that the new interface would actually empower users in their potentially life-changing research and evaluation work –rather than hinder them, as was previously the case.
An important milestone of this project was the development of a clean, contemporary style guide for our refreshed CHeReL identity. This document ensured stakeholders undoubtedly understood how to utilise the new brand assets in the correct context for their long-term integrity.