Our brief from Paradise Seeker was no small task: create a new web-based platform for high-end travellers looking for peer-reviewed luxury accommodation with highly personalised search capabilities. Equally important, we were also engaged to develop Paradise Seeker’s brand identity.
Our work began with an intensive brand emersion workshop to help us determine Paradise Seeker’s personality, language, and tone of voice. We also identified key segments of their target market, enabling us to define user types and generate detailed user flow documentation. We delivered custom-build web architecture to support maximum user engagement, resulting in a fully responsive website with animated instructions and a user portal for user-generated content such as reviews.