All / Branding / Property

The future of a shorter commute

Reinvigorating the marketing of an office and warehouse complex in Melbourne’s CBD fringe, the focus is put on the highly accessible location. Following Covid lock-down, the marketing position hinges on the insight that workers are cautious about returning to work in person and actively avoid public transport. The Citiport site is slightly removed from the CBD congestion and offers a convenient commute from outer suburbs given the immediate connectivity to major arterials – visualised with design elements reminiscent of a bird’s eye view of Melbourne’s highways.

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