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Colebee

All / Branding / Digital & Social

For those who want more out of life

Yet another house and land development and in Sydney’s perceived to be isolated North West. These marketing challenges we overcame by purposely emphasising the natural surrounds, while incorporating reference to the many lifestyle conveniences, resulting in a brand that both evokes approachability, yet aspiration – a strategy that ensured the project strongly stood out against competitor developments.

Targeting mainly owneroccupiers between 30 and 40 years old, typically with a standard family nucleus; we romanticised the sense of community of the area, and the wonderful lifestyle they would benefit, from the beautiful natural surrounds for walks and picnics, to the local sports clubs and the myriad of retail very close by.

The illustration design element from the logo provided a springboard of assets that were used throughout the integrated marketing campaign to create interest, but also to call out key selling features. We utilised candid and vivid photography of families enjoying “moments” together, and overall the contrast of the blue and pink branding proved highly effective for cut through and recall in large format executions.

A place to build a future

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