Singaporean pharmaceutical company iX Biopharma were ready for their Australian launch of Entity – a range of next-generation, nature-based health products. However, the brand needed a strong identity to set its products apart from plain-packaged competitors. We first established our target audience, whose health-conscious sensibilities and scepticism for ‘miracle cures’ transcended gender, age, and socio-economic status. We developed a series of graphic devices that used colourful macro imagery of chemical and elemental reactions – expressing the products’ scientific properties in a highly artistic way. These dramatic visuals were balanced with clean, contemporary designs, making the Entity branding effortlessly agile across packaging and e-commerce alike.