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Repositioning a training organisation looking to innovate and expand.

General Practice Training Tasmania (GPTT) is a professional training organisation for General Practice registrars in Tasmania. As competition increased in the training sector, GPTT developed a business plan that focused on repositioning their organisation and growing their member base. We were briefed to help GPTT ‘suit up’ and present the best-possible business case to secure much-needed government funding.

Our marketing strategy centred on building their profile and reputation by strongly calling out their training excellence and diversification. We utilised their most accomplished members as the brand ambassadors – selecting representatives from each core segment, from medical students to seasoned practitioners.

The hexagon design was introduced to all collateral as a brand device symbolic of balance, harmony, equality, integration and dependability – all values highly emulated by GPTT.

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