Creating a cosmopolitan community where worlds meet in Sydney’s South.
Deicorp secured a prime location for their new development in Hurstville: transport and shopping less than a minute’s walk away, plus panoramic views of the Sydney CBD and Botany Bay from the rooftop. We were engaged to create an appealing brand identity that attracted interest in this well-connected residential precinct from owner-occupiers to investors alike. Rather than try and obscure the multicultural aspects of the area, we heightened them – showcasing the property as the grandest of residences with a dramatic creative execution that fused the best of contemporary Australian and Chinese cultures. This opulent concept was expressed via elegant typefaces and dark hues that contrasted with gold foiling and brushwork textures.
We specifically chose dusk as the backdrop for most of our 3D renders, as it gives prominence and drama to the building’s spectacular façade.