All / Branding / Digital & Social

A quarter of a century of construction excellence

Over twenty five years, Infinity Constructions has well earned its stake in the ground as one of Sydney’s best construction and building companies. Accredited, awarded and with a folio exceeding $1.4B in value – it was time to elevate their brand to reposition their place in the higher end of the market. Reflective of their quality and excellence – the brand needed to be sharp and emulate a certain confidence, but without losing its approachability.

A brand always in the pursuit of ingenuity required disruptive design for its industry category

While a bold colour pallet was selected, the execution of it which combines negative space, along with the choice of streamlined font and the typography treatment of it – altogether created a smart and memorable statement.

Site signage is key advertising real estate for a builder, so brand prototyping on large format as well as on traditional business formats was essential. Legibility is critical, as is cut through in aesthetic.

The total rebrand encapsulated business stationary, uniforms, vehicles, signage, hoardings, web and print.

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