Developing the identity for boutique residential retreat on nature’s doorstep.
Klees Developments’ newest offering was an exclusive number of spacious low-density townhouses and villas, nestled in the Sutherland Shire bayside community of Burraneer. We were engaged to develop a memorable brand identity that balanced the development’s laidback luxury with its close proximity to nature. Knowing our target audience were already dyed-in-the-wool locals, we crafted creative that centred the Shire at every opportunity – including reframing the residence’s location as bustling Cronulla rather than the less-recognisable Burraneer. Australia’s iconic landscape was a constant inspiration: from the flowering gum leaf accompanying the handwritten wordmark, to the coastal colour palette of fresh aqua and warm ivory.
Kurra’s name was derived from the word ‘kurranulla’, meaning ‘place of the pink seashells’ – the original name of Cronulla by the area’s Indigenous clan.