menu

Merindah

3D & CGI / Campaigns / Digital & Social / Property / Video

Rebranding a premium apartment development with a premium identity.

Established Sydney-based developer Pinnacle are looking to shift their focus to the NSW Central Coast. However, their most recent local project, Merindah Apartments, saw a decline in interest since its initial launch. We were engaged to rebrand Merindah and launch their final sales release, in order to drive sales for the remaining 60 apartments.

To strategically re-engage the market, we zeroed in on the insight of Gosford’s civic, commercial and cultural growth – emerging as a dream destination for first-home buyers who want an idyllic lifestyle but still need to travel to Sydney for work. We therefore ‘upgraded’ the Merindah branding, giving the logo a high-end evolution with clean, interconnected lines to illustrate Merindah’s connectivity to both city and coast.

224

Leads in one week

96%

Increase in Facebook page Likes

45K

AdWords impressions

We successfully rolled out all marketing collateral with the new identity, creating a uniform brand message.

Like what you see?
Share our work
Facebook Mail Linkedin
Return to all projects

Have you Heard?

Sign up to our mailing list for the latest
news and content

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Heard Agency will use the information you provide on this form to be in touch with you and to provide updates and marketing.