Established Sydney-based developer Pinnacle are looking to shift their focus to the NSW Central Coast. However, their most recent local project, Merindah Apartments, saw a decline in interest since its initial launch. We were engaged to rebrand Merindah and launch their final sales release, in order to drive sales for the remaining 60 apartments.
To strategically re-engage the market, we zeroed in on the insight of Gosford’s civic, commercial and cultural growth – emerging as a dream destination for first-home buyers who want an idyllic lifestyle but still need to travel to Sydney for work. We therefore ‘upgraded’ the Merindah branding, giving the logo a high-end evolution with clean, interconnected lines to illustrate Merindah’s connectivity to both city and coast.