A blend of natural beauty and urban convenience, this house and land project is set in the glorious Glenmore Park Land with the stunning backdrop of the Blue Mountains. The project name is inspired by the expansive and lush Mulgoa Nature reserve against which it is nestled. And the hues of green colour pallet not only reflect the lifestyle setting but are also used to evoke a sense of approachability and welcome.
An area known for its bird wildlife, the swan is symbolic of purity and transformation – the ambassador to the working-class Australian who dreams of owning land. To convince first home buyers that the outskirt of the far West is an excellent investment choice, nature is used in the branding in a literal and metaphorical sense, to visualise the lifestyle as well as the unusually large lots that set this project apart.
© Heard Agency 2019–2022 ABN: 84 241 858 723
