Transforming a local business into an Australian-wide company that connects people around the world through good food.
Oliana is a Melbourne-based, Australian-owned company producing quality Mediterranean food and beverages sourced from around the world. The company was ready for expansion, so we were engaged to elevate their brand and develop a retail strategy to position Oliana as a truly national brand. The Oliana range had grown considerably since its inception, so its updated identity needed to unite all new and existing products under one central message. We crafted a brand personality that reflected modern, multicultural Australia – targeting people with Mediterranean origins as well as cultured ‘foodies’ who enjoy entertaining. Aided by our brand transformation, Oliana Foods was soon stocked in Woolworths supermarkets nationally.
This proposition line became ‘Authenticity in every moment’, alluding to artisanal quality and a grounded heritage.
We communicated Oliana’s authenticity across all key marketing materials through emotive visuals and photography – rustic, desaturated, true-to-self, and always telling a story.