Oliana is a Melbourne-based, Australian-owned company producing quality Mediterranean food and beverages sourced from around the world. The company was ready for expansion, so we were engaged to elevate their brand and develop a retail strategy to position Oliana as a truly national brand.
The Oliana range had grown considerably since its inception, so its updated identity needed to unite all new and existing products under one central message. We crafted a brand personality that reflected modern, multicultural Australia – targeting people with Mediterranean origins as well as cultured ‘foodies’ who enjoy entertaining. Aided by our brand transformation, Oliana Foods was soon stocked in Woolworths supermarkets nationally.