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Crafting the identity for the crown jewel of Castle Hill

CBD Core’s latest project offers a truly unique take on apartment living in the vibrant setting of Castle Hill. Heard was approached to brand Oriel as a true dream destination that will enrich the community. Naming the development ‘Oriel’, we crafted an opulent identity to mirror the deluxe nature of the apartment and amenities.


Featuring a black and gold colour palette, the inherent luxury of the building itself became the focal point. Showcasing luscious CGI visualisations of the resort-style pool, barbecue area and oversized apartments, a genuine sense of excitement and anticipation is created.

The proposition, ‘Luxury Ingrained’, speaks to the premium nature of the development.

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