Providing a luxury accommodation comparison website with a five-star, custom-built web platform.
Our brief from Paradise Seeker was no small task: create a new web-based platform for high-end travellers looking for peer-reviewed luxury accommodation with highly personalised search capabilities. Equally important, we were also engaged to develop Paradise Seeker’s brand identity. Our work began with an intensive brand emersion workshop to help us determine Paradise Seeker’s personality, language, and tone of voice. We also identified key segments of their target market, enabling us to define user types and generate detailed user flow documentation. We delivered custom-build web architecture to support maximum user engagement, resulting in a fully responsive website with animated instructions and a user portal for user-generated content such as reviews.
As the brand was launching solely online, its aesthetic needed to be accessible, while still retaining an elite, relaxing atmosphere that resonated with our target audience.
We developed the perfect logomark with a simplified version of a ‘bird of paradise’, an exotic flower that symbolises excellence, freedom, and the ability to travel. We accompanied this elegant branding with a fresh, clean, resort-inspired colour palette.