Established Sydney-based developer Pinnacle were looking to shift their focus to the NSW Central Coast. To gain brand awareness in the area with the locals, Heard was engaged to work with their 2018/2019 season sponsorship of the Central Coast Mariners as an official major partner.
From the branding on the team uniform, creating pre-game big screen ads, to stadium and train ads, we strategically developed buzz around Pinnacle being a leading property developer in the region. With the exciting news that Usain Bolt would be trialling at the club, the media coverage of the Mariners grew exponentially. It was clear that the timing was a great opportunity for Pinnacle’s exposure, which we capitalised on with highly targeted media collateral.
The inclusions that we negotiated with the Mariners for Pinnacle ensured added value and brand awareness to position them as a reputable and expert developer.