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Transforming the laidback into luxury in one of the Northern Beaches’ most sought-after locales.

After acquiring a prime piece of land in Narrabeen (only 100 metres from the beach) over a decade ago, our client decided the time was ripe to transform it into something truly special: a beautiful boutique residence offering a luxurious coastal lifestyle. We were tasked with developing a brand for the development that did justice to its high-end quality and exclusitivity, while capturing the ‘urban oasis’ spirit of the Northern Beaches.

The name SALT was inspired the breathtaking landscape of the Northern Beaches coastline, where you can see, touch and taste the salt of the sea wafting on the summer breeze.

Our target audience was identified as being both wealthy and outdoorsy. We therefore framed SALT as a carefree living space that enhances the active lifestyle they already know and love.

Our data insights showed this market was best engaged online and in print; so our advertising campaign maximised these channels to sell our highly aspirational message.

“It has been a 100% positive response to the landscape brochure… I LOVE the white ocean background of the front cover. Really love the direction you have taken and really excited to see SALT come to life.” – Julie, owner of SALT

The most important aspect of this campaign was building an excellent relationship with our client – which has resulted in Heard being engaged for Akuna Vista, Stage 2.

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