Bringing a tribe of independent brewery companies together under one new master brand.
The team behind the award-winning Stockade Brew Co were ready to take their business to the next level by creating a parent entity, under which Stockade and their growing range of other beer brands could strategically sit. We were engaged to conceive a brand identity, as well as design and develop their debut website, to position them as Australia’s largest independent craft brewer. We wanted to capture our client’s proud community spirit and core objective of bringing beer lovers together through exceptional-quality craft brews. With the perfectly apt name of Tribe, we created a strong logo wordmark and stark colour scheme that would be instantly recognisable. This bold and contemporary branding fits effortlessly with the more corporate feel required for the website, where the Tribe business story is told and their full range of brands showcased.