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A fashionable media takeover for a well-loved Australian clothing brand.

Talulah, born in 2005, is one of Australia’s most loved fashion and lifestyle brands. Offering a wide range of classic silhouettes and exceptional craftsmanship, it’s easy to see why high-profile devotees such as Megan Gale and Jennifer Hawkins sport Talulah’s designs. Having recently refined their website, Talulah was excited to draw a new wave of attention and drive online sales for their new Autumn collection.

Heard was approached to bring a large amount of traffic to their newly redeveloped website. Using a highly strategic media plan after observing the trends of the target audience, we decided to blitz PopSugar magazine, outdoor advertising and Vogue online. We included a competition to invite further traffic to the website, where entrants had a chance to win a luxurious Fiji holiday, valued at $10,000.

The collateral echoes Talulah’s brand: elegant and sophisticated.


Impressions with PopSugar


Clicks to website to enter competition


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