menu

The Good Sort

Campaigns / FMCG

Breaking through a busy marketplace with the launch of an all-natural female centric health brand.

The Good Sort is a new range of wellness shakes made with 100% natural ingredients, immediately giving them an edge in a crowded marketplace packed with synthetic, low-quality protein powders. We were engaged to officially launch this exciting brand with a bang and create product awareness amongst a market of health-conscious working women and mothers who are always on the go.

With a strong focus on The Good Sort’s ease of use and convenience, our integrated, female first, launch campaign included a product photoshoot that demonstrated the products’ unique points of difference. PR activity was key for this campaign; we widely distributed press releases and media kits to key health and beauty editors.

We blitzed our female audience across their favourite magazines and social media profiles, supported by a blend of organic and paid online advertising. This strategy ensured our message fed into the media channels used by women to seek health and beauty advice.

331K

Readers of Women’s Health featuring our print ads

600

Attendees at a Dendy Cinemas sampling event

180K

Readers of Wellbeing featuring our print ads

We engaged nutrition author and health coach Lee Holmes to be The Good Sort’s brand ambassador, further driving online activation for the target audience.

Like what you see?
Share our work
Facebook Mail Linkedin
Return to all projects

Have you Heard?

Sign up to our mailing list for the latest
news and content

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Heard Agency will use the information you provide on this form to be in touch with you and to provide updates and marketing.