The Good Sort is a new range of wellness shakes made with 100% natural ingredients, immediately giving them an edge in a crowded marketplace packed with synthetic, low-quality protein powders. We were engaged to officially launch this exciting brand with a bang and create product awareness among amongst market of health-conscious working women and mothers who are always on the go.
With a strong focus on The Good Sort’s ease of use and convenience, our integrated, female first, launch campaign included a product photoshoot that demonstrated the products’ unique points of difference. PR activity was key for this campaign; we widely distributed press releases and media kits to key health and beauty editors.
We blitzed our female audience across their favourite magazines and social media profiles, supported by a blend of organic and paid online advertising. This strategy ensured our message fed into the media channels used by women to seek health and beauty advice.