Property development campaigns are traditionally photography and CGI-led. But given the incredibly competitive landscape of the Inner West, we knew our creative had to be disruptive. Therefore, we conceived ‘Find Your Freedom’: positioning Petersham as a welcoming place where our highly-social target audience could discover what freedom means to them. For this campaign we produced a bespoke artwork that literally illustrated the diverse, vibrant lifestyle on offer in the suburb. This eclectic asset was designed with great detail to be scalable for use across a variety of channels – creating strong brand integrity that was carried across every message and medium.