menu

TNT Redfern

3D & CGI

Celebrating the city fringe with a dramatic yet premium brand identity.

We were engaged to develop a brand identity for the Deicorp’s upcoming residential redevelopment of 250 apartments, located opposite the train station in the former TNT Logistics headquarters in Redfern. Subject to extensive revitalisation plans by the state government, we wanted to capitalise on the suburb’s transformation into the next Sydney hotspot while still honouring the history and spirit of the local community.

With a wealth of competition surrounding the site, we needed to distinguish TNT Apartments from the rest with an aspirational brand story. Both geographically and culturally, Redfern sits ‘on the edge’ – leading us to our dynamic creative proposition ‘Live on the edge’. Every element of the branding was chosen to underline TNT’s coveted location and exciting lifestyle: from the industrial-chic palette to the moody aerial photography.

90%+

Apartments sold

The logomark of TNT Apartments stylistically recreates the residence’s two symmetrical towers. This geometric style was integrated throughout our collateral, creating a visual language to symbolise life on the edge.

Like what you see?
Share our work
Facebook Mail Linkedin
Return to all projects

Have you Heard?

Sign up to our mailing list for the latest
news and content

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Heard Agency will use the information you provide on this form to be in touch with you and to provide updates and marketing.