We were required to create a modern and inspirational brand, whilst resonating with the Hela Province that is grounded in ancient village culture. It also needed to be scalable to encompass not just livestock, but other agriculture businesses like crop farming. The compounded challenge was the requirement to produce something simple and memorable, yet highly functional because of the application on a multitude of mediums from signage, to vehicles, packaging, marketing material and more.
The colour pallet, while contemporary, is actually founded on earthy tones synonymous with PNG. The hand illustrated icon in the logo pays homage to the pig, an unparalleled cultural icon of the region, but purposely abstract in style to encompass broader livestock like cattle. It was also created to be able to stand alone as an acronym/icon, which in time will become the hero brand asset once the organisation is more established and recognised.