WAL is a Papua New Guinean company for social enterprise – aimed at not only producing quality agricultural products through local business but also integrating and ensuring the broader community prospers from it. The hand-illustrated icon in the logo pays homage to the pig, an unparalleled cultural icon of the region, but is purposely abstract in style to encompass broader livestock like cattle. It was also created to be able to stand alone as an acronym/icon, which in time will become the hero brand asset once the organisation is more established and recognised.