The incredibly established Castle Hill has a certain suburban royalty about it. Its proximity to the city, exceptional amenities, and space are but a few reasons its average property value sits at the higher end of the scale and continues to increase.
With the location box ticked, along with opulent architecture – our job was to wrap this project up in a compelling story to lure the discerning buyer we targeted.
Tapping into the insight that one’s home is one’s castle, and leveraging what makes the aspirational target market tick, bore “Chateau”. A luxurious development in Castle Hill with privileged amenities, and just 40 minutes away from the CBD: a lifestyle here is escapism but also community living at its finest.
Befitting of the grandeur of the development, whilst also emulating warmth and welcome – the sweeping design is set in a bed of champagne pink with gold finishes. Tailored typography assets bolster the brand language to help call out key selling points.
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